newlifelinen.co.uk

Tasks

Make the site mobile device friendly.
Select one version of your site as main and make a redirect from other versions to that one.
Avoid using deprecated HTML tags.
Implement the viewport meta tag.

SEO

URL

Domain : www.newlifelinen.co.uk/

Character length : 23

Title

New Life Linen

Description

ex Hotel Linen and things given a new environmentally friendly life

Keywords (meta keywords)

White linen, white cotton, linen things, bedding, hotel linen, table linen, towels, cotton towels

Error! Using “meta keywords” is meaningless in a while.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://newlifelinen.co.uk/robots.txt

User-agent	Disallowed for the search engines
*	/sandbox/ /private/

Social

Social Engagement

No info found.

Content

Doctype

XHTML 1.0 Transitional

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

New Life Linen

Character length : 14

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 15%

Acceptable! The text / code ratio is between 15 and 25 percent.

Headings

H1	H2	H3	H4	H5	H6
1	0	0	0	0	0

Heading structure in the source code

<H1> Bedding, Towels, and Tableware

Word cloud

linen3
bedding2
life2

Keyword matrix

word	title	descriptions	heading
linen
bedding
life

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 3 images on this web page.

Alternate attributes for the following 1 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

http://badge.facebook.com/badge/118349247644.7161.63830250.png

Readability

Flesch–Kincaid Grade Level

5.30

Flesch Reading Ease

64.20

Coleman Liau Index

12.00

Automated Readability Index (ARI)

3.20

Dale–Chall Readability

4.00

SMOG Index

7.30

Spache Readibility

2.10

Number of letters

158

Number of words

Number of sentences

Average words per sentences

Number of syllables

Syllables in words

Average syllables in words

1.64

Number of words in first three syllables

Percentage of word / syllables

12.12

Words not in Dale-Chall easy-word list

Words not in Spache easy-word list

Technologies

Mobile optimization

Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 653px wide display!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Error! The web address is accessible with and without www!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

1,270 ms

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

Good! No render blocking elements found!

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

File size of all javascript files combined

0.96MB

Javascript minifying

You can save 11.2KB (52% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

File size of all css files combined

10.72KB

CSS minifying

You can save 599B (23% compression) on the analysed URL by minifying the CSS files.

By minifying http://www.newlifelinen.co.uk/styles/style1.css you can save 492B (22% compression rate)
By minifying http://www.newlifelinen.co.uk/styles/layout.css you can save 107B (29% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

127.77KB

Gzip compression

Error! By using Gzip you can save 65.6KB (70% compression) on your site.

By compressing http://platform.twitter.com/widgets.js you can save 65.6KB (70% compression rate)
By compressing https://platform.twitter.com/.. /follow_button.0639d67d95b7680840758b6833... you can save 22.7KB (62% compression rate)
By compressing http://www.newlifelinen.co.uk/scripts/lightbox.js you can save 13.2KB (73% compression rate)
By compressing https://platform.twitter.com/.. /widget_iframe.0639d67d95b7680840758b6833... you can save 9.2KB (61% compression rate)
By compressing https://platform.twitter.com/.. /button.509719336ca39171c37a321231ccaf83.... you can save 4.5KB (66% compression rate)
By compressing http://www.newlifelinen.co.uk you can save 3.6KB (58% compression rate)
By compressing http://www.newlifelinen.co.uk/styles/style1.css you can save 1.5KB (68% compression rate)
By compressing http://www.newlifelinen.co.uk/.. /scriptaculous.js?load=effects,builder you can save 1.3KB (49% compression rate)
By compressing http://www.newlifelinen.co.uk/scripts/crumbs.js you can save 395B (53% compression rate)
By compressing http://www.newlifelinen.co.uk/styles/layout.css you can save 239B (62% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
http://www.newlifelinen.co.uk/images/masthead.jpg	Expiry time is not specified
http://www.newlifelinen.co.uk/scripts/crumbs.js	Expiry time is not specified
http://www.newlifelinen.co.uk/scripts/lightbox.js	Expiry time is not specified
http://www.newlifelinen.co.uk/styles/layout.css	Expiry time is not specified
http://www.newlifelinen.co.uk/styles/style1.css	Expiry time is not specified
https://syndication.twitter.com/settings	10 minutes
http://platform.twitter.com/widgets.js	30 minutes
https://apis.google.com/js/plusone.js	30 minutes
https://www.googletagservices.com/.. /osd.js?cb=%2Fr20100101	50 minutes
https://www.googletagservices.com/.. /osd_listener.js?cache=r20110914	50 minutes
http://pagead2.googlesyndication.com/pagead/show_ads.js	60 minutes
https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js	60 minutes
http://www.google-analytics.com/ga.js	2 hours

Speed test – Images

File size of all images combined

15.14KB

Image optimisation

You can save 2.3KB (79% compression) by optimising the images below:

By lossless compressing the https://static.xx.fbcdn.net/.. /tTklKS6ed2y.png?_nc_x=Ij3Wp8lg5Kz you can save 2.3KB (79%) data.

Links

We found a total of 2 different links.
External links: 2

External links:

Link text (anchor)	Link strength
Follow @NewLifeLinen
http://www.facebook.com/pages/New-Life-Linen/118349247644

Internal links:

Link text (anchor)	Link strength

Website security

109.123.76.128

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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Icons

Favicon

Good! The website uses favicon.

Order of Heading elements on mobile by position

H1 : Bedding, Towels, and Tableware, ( 233.125px from top )

Typos

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SEO report of newlifelinen.co.uk